AI-Powered Digital Marketing Course

Topics Covered:

• What is Digital Marketing?
• Core Fundamentals and Evolution of Digital Marketing
• Traditional vs. Digital Marketing
• Importance of Digital Marketing in Today's Business
• Understanding Digital Marketing Ecosystem
• Real-Time Industry Case Studies
• Business-Specific Digital Strategies

Practical Tasks:

• Identify digital marketing opportunities for a business
• Analyze competitors' digital presence

Topics Covered:

• What is a Website & Why it's Crucial for Marketing
• Role of Websites in Local & Global Business
• Types of Websites (Static, Dynamic, CMS-based)
• Domain Registration, Hosting Setup & Name Servers
• Linux vs. Windows Hosting, Shared vs. Cloud Hosting
• Introduction to Web Hosting Infrastructure
• Free Domain & Hosting Practice Setup (Addon Included)

Practical Tasks:

• Students receive a free domain & hosting to launch their own portfolio website

Topics Covered:

• What is a CDN & Why It's Needed
• How CDN Improves Website Speed
• Step-by-Step CDN Implementation
• Real-Time Speed Optimization (2x to 10x faster websites)

Topics Covered:

• Why WordPress is the #1 CMS
• WordPress Installation & Configuration
• WordPress.org vs. WordPress.com
• Top 5 WordPress Themes & Must-Have Plugins
• Elementor Mastery - Full Design Practice
• Astra Pro Theme Integration (Addon Included)
• Real-Time Landing Page & Website Design

E-Commerce Development (WooCommerce):

• WooCommerce Setup from Scratch
• Product, Billing & Shipping Setup
• Payment Gateway Integration
• Building an Online Store

Topics Covered:

• GA4 vs. Universal Analytics
• Setup, Tracking, and Custom Reports
• Hands-on Dashboard Practice
• Webmaster Tool Setup
• SEO Performance & Error Analysis
• Website Health Monitoring
• Tags, Triggers, Variables Explained
• Event Tracking (Clicks, Form Submits)
• Integration with GA4 & Google Ads

Topics Covered:

• What is Blogging & Why It Still Matters
• How to Create a Blog Using Blogger
• Connecting a Custom Domain
• AdSense Monetization Strategies
• SEO for Blog Posts

Topics Covered:

• SEO Fundamentals & Ranking Factors
• On-Page, Off-Page & Technical SEO
• Keyword Research with AI Tools
• Backlink Building Strategies
• Live SEO Audits and Reports
• SEO Tools: Ahrefs, SEMrush, Ubersuggest

Practical Tasks:

• Optimize your own WordPress or Blogger website using SEO techniques

Topics Covered:

• Role of Social Media in Branding
• Optimizing Business Profiles on Facebook, Instagram, LinkedIn, Twitter
• Content Strategy & Engagement Growth
• Meta (Facebook) Optimization Techniques
• Social Media Career Opportunities

Topics Covered:

• Meta Business Suite Setup
• Facebook & Instagram Ads Mastery
• Audience Targeting & Retargeting
• Pixel & Events Setup
• Conversion Optimization
• Campaign Tracking & Reporting

Practical Tasks:

• Launch a Lead Generation Campaign on Meta Ads

Topics Covered:

• Google Ads Campaign Setup
• Search, Display, and Video Ads
• YouTube Ads & Remarketing
• Conversion Tracking & Analytics
• PPC Strategy Optimization

Tools Used:

Topics Covered:

• Introduction to Email Marketing
• Cold Emails vs Campaign Emails
• Tools: Mailchimp, Brevo, ConvertKit
• Automation & Drip Campaigns
• Creating High-Converting Email Sequences

Topics Covered:

• How Affiliate Marketing Works
• Joining Top Affiliate Networks
• Traffic Generation & Funnel Building
• Affiliate Campaign Monetization
• Secrets to Earning Passive Income

Practical Tasks:

• Set up affiliate links and learn to drive traffic through SEO, Ads, and Social Media

Topics Covered:

• Tools Overview: SEMrush, Ahrefs, Canva, ChatGPT, Jasper, Writesonic
• Chrome Extensions for SEO, Ads & Analytics
• Premium Toolkits & AI Resources

Topics Covered:

• Introduction to Freelancing Platforms (Fiverr, Upwork, Freelancer)
• How to Build a Strong Portfolio
• Client Communication Secrets
• Proposal Writing Templates
• Payment & Project Handling
• Action Plan to Get First Client

Topics Covered:

• AI Tools for SEO, Content, Ads, and Analytics
• Automating Marketing Workflows
• ChatGPT, Copy.ai, Jasper, SurferSEO, Midjourney, and More
• Real-Time AI Use Cases for Marketers
• Future of Marketing with AI